Operating Principles

  1. We support the broader wellbeing of mankind and therefore submit our own interest to a bigger plan that benefit society. This found expression in a commitment to “seek first the Kingdom of God and His righteousness”.
  2. We adhere to the ethical code for businesses as defined by the Unashamedly Ethical Agreement – to conduct, manage and administrate all actions with integrity, and to transform society by taking a stand for ethics, values and clean living.
  3. We commit to the principles of sustainability to meet the needs of the present without compromising resources of future generations.
  4. We advocate a holistic approach during all developments to ensure an integrated intervention which benefits communities of Africa.
  5. We value the power of unity in vision, to unlock the rich diversity of Africa through effective integration and cooperation.
  6. We value the discovery of purpose in people’s lives and acknowledge the resulting passion as a driving force to accomplish God’s plan on earth.
  7. We honour and value small beginnings given our understanding of the bigger picture.
  8. We cultivate an open mind-set as to enjoy a cross-cultural approach within the diverse community of Africa.
  9. We acknowledge the importance of the end user in all services rendered, undertake to focus on their needs and not on own gain.
  10. We undertake to shape services, products and projects for beneficiaries to take ownership and ensure sustainability.